VOGUE
Vogue, A Fashion and Lifestyle Magazine that cover many topics including fashion, beauty, culture, living, and runway. Vogue is often called “the fashion Bible.” The first issue of the weekly magazine for wealthy New Yorkers was released in 1892, then becoming a monthly publication years later . The first international edition, The British Vogue was launched in 1916. on the other hand, the Italian version was known for the top fashion magazine in the world. Now, they have a total of 23 international editions.
the magazine is intended for women who are rather young, wealthy and successful who are from 20 to 40 years. the editors try to maximize the target audience of the journal, focusing on the fact that high fashion is accessible to all, not only for the elite.Vogue is known for attracting viewers with colour, they use a bright colour and striking faces on the cover that draws the viewers attention.
i-D
I-D, first emerging in 1980 as a fanzine centered on punk street style. the founder of I-D magazine is Terry Jones designer and former Vogue art director. a magazine dedicated to fashion, music, art and youth culture. i-D continues to encourage creativity and to shout out for youth culture. Originally the core reader that the magazine appeals to is 15 + year-old who love fashion. the magazine is a mixture of the simplicity and mature style that also attracts a much older crowd of people. The layout of the magazine is fairly simple. It relies on the imagery and pure creativeness to engaged viewers. Which shows that they are quirky, fashion-forward and still trendy.
Their signature look:
the ”i” eye open the other closed aka winking.
the “-” represents a nose.
the capital “d” represents the mouth.
“The wink and smile on each front cover – a graphic representation of the magazine’s logo – have become integral to the i-D identity. Over 300 of the world’s fashion elite, the great and the grounded, have given i-D a cheeky wink, from the likes of Madonna, Tom Ford, Chloë Sevigny, Björk, Tilda Swinton, Drew Barrymore, Lil’ Kim, Naomi Campbell, and Kate Moss.” | i-D. 2014. | i-D. [ONLINE] Available at: http://i-d.vice.com/en_gb/about. [Accessed 17 January 2014].
Harper’s Bazaar
Harper’s Bazaar is the oldest fashion magazine which was first published on November 2, 1867. the Magazine was founded by Harper & Brothers, a New York-based publishing which run by siblings James, John, Joseph Wesley, and Fletcher Harper. This company also gave birth to Harper’s Magazine and HarperCollins Publishing. they hire an editor, Mary Louise Booth, a 36-year-old writer, journalist, and translator who was proficient in French, German, and Latin who was the ever first female reporters for The New York Times. Now they published in 32 countries and regions. the magazine target readers are style-conscious, independent and with high income. it’s a luxury style, with the smartest fashion, beauty coverage magazine.
Nylon
Nylon was co-founded in 1999 by Madonna Badger, Mark Blackwell, supermodel Helena Christensen, and husband and wife Marvin and Jaclynn Jarrett, with investment from Sam Waksal. the magazine that focus on pop culture and fashion. Its coverage includes art, beauty, music, design, celebrities, technology and travel.
Since Nylon was founded in 1999, the publication has gone through several iterations. It was a print magazine, which transformed into a digital-only publication in 2017. Nylon’s website attracts 1.5 million unique visitors per month, according to the company. And now, Nylon is making another change with a full-fledged foray into the beauty space. They’re partnering with Clarisonic to honor innovative female entrepreneurs in the beauty, including their innovator of the year, Jessica Alba.
The American Society of Magazine Editors noted the magazine three times: Nylon was nominated for “National Magazine Award for General Excellence in 2001, was a finalist for “General Excellence in 2003, and was a finalist for the 2006 ASME “Design” award.
In 2006, Nylon was a Nominee at the 10th Annual Webby Awards, in the Fashion category,] and an Official Honoree at the 12th Annual Webby Awards in the Magazine category in 2008.
September 2017, announced that it was transitioning to an all-digital platform. The print edition of Nylon was discontinued as of the October 2017 issue. The staff was given no notice, and unceremoniously let go. Upon the departure of the core print team, only two original staff members, of the 60-odd employees from before the sale in 2014, remain
International editions.
The Dazed:
Dazed (formerly Dazed & Confused) is a bi-monthly British style magazine founded in 1991 by Jefferson Hack and Rankin. they were a student from London College of Printing ( now London College of Communications). Beginning as a black-and-white folded poster published sporadically, the magazine soon turned full colour, and was promoted at London club nights
In 1991, Jefferson Hack and Rankin launched Dazed & Confused as an alternative style and culture magazine. The title became a lightning rod for cultural provocation and the magazine became a movement, growing into the agenda-setting publishing powerhouse Dazed Media. today it is an independent youth culture magazine, distributed globally, covering fashion, art, music and lifestyle. dazed has built a reputation for publishing stories that use creativity to empower young people setting trends in motion and redefining the status quo. Dazeddigital.com launched in November 2006 with a dedicated editorial and video team covering news, fashion, culture, music and art.Its editor is Thomas Gorton. Each year it publishes the Dazed 100, a list of the hundred most influential people shaping youth culture.Their target audience are age 18-38 range of people.
Over the years Dazed has championed humanitarian causes like AIDS in South Africa, giving blood, the refugee crisis, breast cancer awareness, Islamophobia, LGBT rights and women’s rights to climate change. .
Dazed is the first fashion magazine to challenge beauty preconceptions by featuring disabled cover models.
- September 1998 the ‘Access-able’ issue included a 14-page feature created by Alexander McQueenand Nick Knight showing people with disabilities looking powerful and beautiful including Helen Mcintosh, Mat Fraser and the issue’s cover star Aimee Mullins
- June 1999 celebrated feminism exhibiting cover star Milla Jovovichwith arms raised and armpits unshaven
- August 1999 saw Terry Richardsonpersuade five supermodels to give blood on camera. Shot in a real donor clinic, Shalom Harlow, Eva Herzigova, Bridget Hall and Annie Morton each gave up a pint for the fashion shoot
- March 2000 was entitled ‘Feel It’ and celebrated gay rights with a cover showing two men kissing
- December 2000 the ‘Altered Beauty’ issue saw Dazedstylist Katy England and photographer Nick Knight conceive a ground-breaking fashion shoot to support Breakthrough Breast Cancer, an organisation promoting Breast Cancer
- Awareness. Featuring models of all ages who had had breast cancer, and the scars to prove it, the magazine also presented interviews with the women showing how breast cancer had changed their lives
- July 2004 the ‘South Africa’ issue celebrated ten years of democracy and was dedicated to marking a decade of freedom with 10% of all ad revenue from the issue donated to fight AIDS in South Africa (African Solutions to African Problems)
- July 2006 ‘The Freedom Issue: Know Your Rights’ saw Dazedpartner with Amnesty International and Human Rights Watch to highlight the ever-present issue of human rights around the world. Featuring exclusive cover artwork by Damien Hirst and Barbara Kruger on the theme, the special section looked at rights abuses across the globe, and the battles against them
- April 2011 ‘The Money Issue’ with cover by Jake and Dinos Chapmanexplored capitalism and the creative industries with features on London’s creative workers, offshore tax havens and the post-credit crunch economy
- Autumn/Winter 2015 featured Ru-Paul’s Drag Race’s Pearl Liaison making Dazedthe first leading fashion magazine to celebrate a drag coverstar
- Spring/Summer 2016 featured transgender female musician Anohni in the ‘Power/Protest’ issue
- Spring 2016 celebrated the youngest publicly documented person to be identified as transgender Jazz Jennings by putting her on the cover under the title ‘Infinity Girl’
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